The 22 Immutable Laws Of Marketing: Violate Them at Your Own Risk! by Jack Trout

Description: The 22 Immutable Laws Of Marketing by Jack Trout, Al Ries A classic and bestselling book that provides the definitive rules that govern the world of marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Al Ries and Jack Trout, two of the worlds most successful marketing strategists, present 22 tools and innovative techniques for marketing in todays competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail. Author Biography Al Ries and Jack Trout are two of the worlds best-known marketing strategists. They are the authors of such best-selling books as The Battle for your Mind; Marketing Warfare and Positioning. They run a marketing consulting firm in Greenwich, Connecticut, and work with some of the worlds largest companies. Long Description A classic and bestselling book that provides the definitive rules that govern the world of marketing. Al Ries and Jack Trout, two of the worlds most successful marketing strategists, present 22 tools and innovative techniques for marketing in todays competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail. Details ISBN1861976100 Author Al Ries Pages 160 Publisher Profile Books Ltd Year 1994 ISBN-10 1861976100 ISBN-13 9781861976109 Format Paperback Place of Publication London Country of Publication United Kingdom Illustrations line drawings Media Book Edition 1st DEWEY 658.8 Imprint Profile Books Ltd Translated from English Language English Publication Date 1994-10-24 Short Title The 22 Immutable Laws of Marketing Subtitle Violate Them at Your Own Risk! UK Release Date 1994-10-24 AU Release Date 1994-10-24 Edition Description Main Audience General NZ Release Date 2002-10-31 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:1088142;

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